About

Custom software for organisations that have outgrown off-the-shelf tools. Founded in Cardiff in 2011, working worldwide.

Who We Are

Scott Alexander, founder of Pixelated
Scott Alexander
Founder

Pixelated is a small, senior software studio led by founder Scott Alexander. You talk to the person who designs and writes the code, not an account manager.

Since 2011 we have built systems for cyber security consultants, movie listings companies, online music education platforms, universities and many more: everything from humble online stores to platforms that hundreds of thousands of people use daily.

Our client relationships are measured in years, not projects. The platform we took over in 2012 is still with us today.

What We Do

Platforms & Ecommerce

Bespoke web platforms shaped around how your business actually operates. Subscriptions, payments, streaming, licensing and content management, built to grow from your first hundred users to your first three hundred thousand. See JTC Guitar →

APIs & Integrations

Design, development and operation of APIs that connect your systems or turn your data into a product. We handle the infrastructure too: autoscaling, caching, monitoring and multi-region deployment on AWS. See MovieGlu APIs →

Automation & Internal Tooling

Data pipelines, scheduled processing, desktop tools and cross-platform integrations that take repetitive work off your team's plate. One of our tooling suites saves its owner weeks of manual work per content cycle. See the production tooling →

Technical Consultancy

Code reviews, performance audits, architecture decisions, platform migrations and rescues. Hands-on and pragmatic: we work alongside your team and stay until the problem is actually solved, not just diagnosed.

How We Work

It starts with a conversation about what you need and why. You get a written proposal with clear scope and cost, then we build in phases so you see working software early and often. No big-bang deliveries, no surprises at the end.

Depending on the project we build on our own PixelEngine CMS for rapid delivery or write fully standalone systems. Either way, you own everything we build for you: full source code, data and infrastructure. If we ever part ways, you keep the lot.

And we stick around. Every platform on our projects page is one we still maintain and develop today.

Track Record

2011
Pixelated founded in Cardiff
2012
JTC Guitar migrated from WordPress to a custom platform with zero downtime
2015
PixelEngine CMS developed. MovieGlu cinema platform launched
2016
MovieGlu RESTful APIs deployed, now serving millions of requests monthly
2018
MovieGlu expands to 8 countries. JTC Guitar Bootcamp education platform launched
2024
Complete rebuild of JTC Guitar, reaching 300K+ active users. Desktop production tooling launched
2025
JTC Guitar Artist Portal launched with realtime royalty and affiliate commission systems

Technology

We pick the tool that fits the job rather than forcing every project through the same stack. Day to day that means:

PHP
JavaScript
Python
Rust
SQL

Plus whatever the problem calls for, from Adobe extension APIs to native desktop frameworks. The full detail is in each project write-up.

Sound Like A Fit?

Tell us what you are working on and what is getting in the way. We will give you a straight answer on how we would approach it.